《广告设计》是一门操作性和创新性比较强的学科,要求学生以此为目标,进行广告的运作和设计实训。这就需要教师按照教学目标实施目标教学;要根据教学内容和学生的实际状态,要把握教法、学法的选择及二者的有机结合、师生的双边活动以及目标的落实等;要考虑矫正的内容和补救的措施。 Advertising Design is a highly operational and innovative discipline that requires students to use this as a starting point for ad operations and design training. This requires teachers to implement the goal of teaching according to the teaching objectives; according to the teaching content and the actual status of students, to grasp the choice of teaching methods, learning methods and the organic combination of the two, teachers and students of bilateral activities and goals, etc .; to consider Corrective content and remedial measures.