随着我国广播电视事业的发展对节目主持人和播音员的能力要求也越来越高,“三贴近”要求的提出,使得如何让节目主持人贴近受众,如何提高其受众意识成为人们讨论的焦点。节目主持人要提高受众意识,就要想其所想,深入到普通百姓的生活中去,体味他们的酸甜苦辣,以普通百姓的身份与他们接触,缩短和他们的距离。 With the development of China’s radio and television industry, the demand for program presenters and broadcasters is also getting higher and higher. The proposal of “three closerness” made the hosts more close to the audience and how to raise their audience awareness to become people The focus of the discussion. To enhance the awareness of the audience, program hosts should think their way and go deep into the lives of ordinary people, appreciate their ups and downs, contact with them as ordinary people, and shorten their distance with them.