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相对常态社会,突发事件的舆论更加多元复杂、难以预见,其对社会的影响和冲击也更为强烈。因此,如何对突发事件的舆论进行合理有效的引导已经成为学业界探讨的热点之一。本文通过对前人研究成果的梳理和溯源,在厘清突发事件及舆论引导的基本理论的前提下,指出现存研究的不足和缺陷,进而在系统论的逻辑基础上提出加强系统构建,建立建成舆情监测机制、事件处置与舆论引导联动机制、舆论引导问责机制、舆论引导能力评价机制等,从而提高对突发事件舆论引导的能力。
Relatively normal society, public opinion of emergencies more diverse and complex, unpredictable, its impact on the community and more intense. Therefore, how to guide the public opinion of unexpected events in a reasonable and effective way has become one of the hot topics discussed by the academic circles. On the premise of clarifying the basic theory of emergencies and guidance of public opinion, this paper points out the shortcomings and deficiencies of the existing research, and then proposes to strengthen the system construction, establish and complete the system based on the logic of system theory Public opinion monitoring mechanism, event handling and public opinion guide linkage mechanism, public opinion guiding accountability mechanism and public opinion guidance ability evaluation mechanism, so as to enhance the ability of guiding public opinion of emergencies.