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网络媒体的赢利问题一直令人关注。实现赢利的关键因素有两个:一是市场容量是否足够大,是否拥有愿意为网络媒体的服务支付金钱的足够数量的网民;二是网络媒体是否有一个适合的、能够赢利的模式。对于前一个问题,随着我国网民的快速增长(估计已经超过5000万),随着网民对网络的逐渐适应、了解和依赖,已经可以不再关注和强调。我们的注意力应该比以往任何时候都更多地放到网络媒体的模式上,确切地说,关注网络媒体应该怎样走模式创新之路。
The profitability of online media has been a cause for concern. There are two key factors for achieving profitability: First, whether the market capacity is large enough and whether there is a sufficient number of Internet users who are willing to pay for the services of the online media; second, whether the online media has a suitable profitable model. As for the former problem, with the rapid growth of netizens in China (an estimated over 50 million), as Internet users get accustomed, understood and relied on by the Internet, they can no longer pay attention and stress. Our attention should be more than ever before on the model of online media, specifically, concerned about how the network media should take the model of innovation.