江泽民同志在“七·一”讲话中指出：“在当代中国，发展先进文化，就是发展有中国特色的社会主义文化”。企业文化作为有中国特色的社会主义文化的重要组成部分，无疑必须以此为指导，与时俱进。尤其是在经济全球化，中国加入世贸组织的今天，现代企业制度的建立，必将大大提 In his “7.1” speech, Comrade Jiang Zemin pointed out: “In the contemporary China, the development of an advanced culture means the development of a socialist culture with Chinese characteristics.” As an important part of socialist culture with Chinese characteristics, corporate culture undoubtedly must be guided by this principle and keep pace with the times. Especially in the economic globalization, China's accession to the WTO today, the establishment of a modern enterprise system, will greatly enhance