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企业微式危机是在微博微信等新兴信息工具高速发展的背景下产生的,具有即时性、隐蔽性、爆发性和广泛性等主要特征,通常会带来多米诺骨牌效应之危害、蝴蝶效应之危害以及塔西佗陷阱之危害。企业微式危机的成因主要来自自身问题和外部环境等因素。应对企业微式危机需要多方面采取措施,包括:危机管理理念要与时俱进;建立企业官方微博微信等信息平台并做到快速响应和高级别响应;要勇于承担责任,敢于抵御诽谤。
Corporate micro-crisis is generated in the context of the rapid development of emerging information tools such as WeChat and WeChat. It possesses the main characteristics of instantaneity, covertness, explosiveness and universality, which often bring about the harm of the domino effect. The butterfly effect Harm and Tacitus trap harm. The causes of corporate micro-crisis mainly from their own problems and the external environment and other factors. Responding to corporate micro-crisis requires a wide range of measures, including: crisis management philosophy to keep pace with the times; the establishment of an official micro-blog WeChat and other information platforms and to respond quickly and respond to a high level; to take the courage to take responsibility and dare to resist defamation.