企业具有的资源、规模、资金、技术等传统优势很难长久保持。因此,如何有效地保持和提高企业的核心竞争力,成为所有企业必须认真对待的课题。本文将通过对企业文化内涵、特征和功能及与企业核心竞争力关系的分析,来论述构建优秀企业文化在提升企业核心竞争力,促进企业发展中的巨大作用。 Enterprises have the resources, size, capital, technology and other traditional advantages is difficult to maintain long-term. Therefore, how to effectively maintain and improve the core competitiveness of enterprises has become a topic that all enterprises must take seriously. Through the analysis of the connotation, characteristics and functions of corporate culture and its relationship with the core competitiveness of enterprises, this article will discuss the great role of building a good corporate culture in enhancing the core competitiveness of enterprises and promoting the development of enterprises.