随着社会经济不断发展,互联网时代科技繁盛背景下催生很多商业模式。多元化的商业模式产生为市场中顾客带来更多的投资选择,同时商业模式的发展也推动了社会经济发展。如今,在我国商业模式属于起步阶段,在各方面都还不成熟,但是商业模式在不断的完善与发展。基于此,文章对商业模式的市场营销开展进行研究,并讨论其实际的营销意义。 With the continuous development of social economy, many business models are spawned under the prosperous science and technology in the internet age. Diversified business model to produce customers in the market to bring more investment options, while the development of business models also contributed to social and economic development. Nowadays, the business model in our country belongs to the initial stage and is not yet mature in all aspects. However, the business model is constantly improving and developing. Based on this, the article studies the marketing of the business model and discusses the actual marketing significance.