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任何一位广告主都面临着这样一个永恒的挑战:如何通过媒介将自己的产品、服务及观念有效地传递给买方。面对疲软的消费市场,企业除了在产品的促销、价格上下足功夫外,在广告传播上也不敢打盹。在加紧常规广告投放的同时,也时刻看准时机,琢磨着如何做一些特别广告,以企在广告同质化严重的今天成为“万绿丛中一点红”,来吸引或引导消费者购买自己的产品。而借助一些突发事件或消费趋势所做的广告则已成为这种特别广告中的新宠。
Any advertisers are faced with the eternal challenge of how to effectively deliver their products, services and ideas to buyers through the media. In the face of the weak consumer market, companies in addition to product promotion, the price up and down enough effort, the advertising is not afraid to take a nap. Stepping up regular advertising at the same time, but also always sights on the timing, wondering how to do some special advertising, with enterprises in the homogenization of the seriousness of today’s ads become “green” in a little red to attract or guide consumers to buy their own The product. Advertisements made with some unexpected events or consumer trends have become the new favorites in this particular ad.