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近年车载主机的发展可以用一日千里来形容,新品牌、新平台、新概念的不断涌现,让市面上的车载主机产品极大丰富,各路竞争也日趋白热化。如何去打造差异化,寻求红海突围,是摆在每一个车载主机厂商面前需要深入思考的问题。在产品功能同质化越来越严重的市场现状下,改善用户的操控体验似乎成了一条突围的有效途径。于是市面上出现了一些独具创新操控体验的车载主机产品,让我们看到了主机厂商在不断贴近消费者真实使用感受的不懈努力。随着苹果产品的大行其道,炫酷的操控体验越来越成为年轻人选择同类产品的重要标准,这种由苹果引起的消费潮流,逐渐开始跨界,刮到了几乎所有的消费类电子产品领域,当然车载主机领域也未能幸免。看待这股潮流,与其说是一种迎合,不如说是一种创新。从关注产品本身的功能属性转到关注消费者真实的使用感受,体现了主机厂商们对消费者更贴心的关注。那么普通车主是如何看待这样的产品创新呢?他们心中理想的车载主机的操控体验是什么样的呢?带着这些问题,我们本期请来了三位普通车主,请他们一起来谈谈他们心中理想的车载主机操控体验。
In recent years, the development of car host can be described in thousands of miles in a single day. New brands, new platforms and new concepts are constantly appearing. The car host products on the market are greatly enriched and the competition in various fields is becoming more and more intense. How to create differentiation, to seek a breakthrough in the Red Sea, is placed in front of each car host manufacturers in need of in-depth thinking. In the increasingly homogeneity of the product function under the current market conditions, to improve the user’s control experience seems to be an effective way to break through. So on the market there are some unique and innovative control car host products, let us see the host manufacturers are constantly close to the true feelings of consumers feel unremitting efforts. With the popularity of Apple products, cool control experience more and more become an important standard for young people to choose similar products, this consumption trend caused by Apple, and gradually began to cross-border, blowing almost all consumer electronics products, Of course, the field of car host also failed to survive. This trend is not so much a cater to as it is an innovation. From focusing on the functional properties of the product itself, it turns to focus on the true feeling of consumers, which shows that the host manufacturers are paying more attention to the consumers. So what is the ordinary car owners think of such product innovation? Their hearts ideal car host control experience is like? With these questions, we invited three ordinary owners this issue, ask them to talk about them together The ideal car host control experience.