在我的心目中,燕京啤酒的老总李福成和老彭一样,具有高尚的人格魅力。燕京啤酒就是在李福成的手中,从一个县办小厂发展成啤酒巨头的。我第一次采访李福成是1996年初,他就给我留下了极佳的印象:真诚、本分、热情。当时的五星和北京啤酒已奄奄一息,尽管都有了外资入主;而青岛啤酒也颇有些岌岌可危,丢失了多年的“啤老大”的 In my mind, Yanjing Beer CEO Li Fucheng and Lao Peng, with noble charisma. Yanjing Beer is in the hands of Li Fucheng, a small factory from the county developed into a beer giant. My first interview with Li Fu-cheng was at the beginning of 1996, and he left a very good impression on me: sincerity, duty and enthusiasm. At that time, the five-star and Beijing beer were dying, even though they all had foreign investment; while Tsingtao Brewery was quite precarious and had lost many years of “beer boss”