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发达国家的电视广告可吸引入每周观赏约2个半小时到3小时,当代中国电视广告的注意率每周却只能达到15-20分钟。换言之,当代中国电视广告大约只有1%最终进入观众的“视野”之中。今天,电视广告已经成为人们娱乐生活中一个重要组成部分。在短短20多年时间里,中国电视广告每日播出时间量上已与发达国家相当。据不完全统计。现在,中央电视台(1频道)平均每日播出广告约5小时,省级卫视频道每日播出广告约7小时,各大中城市电视台每日播放广告约9小时。其中,购物频道甚至在12小时以上!不过,发达国家的电视广告可吸引人每周观赏约2个半
TV commercials in developed countries can attract weekly viewing for about two and a half hours to three hours. The attention rate of contemporary Chinese TV commercials can only reach 15-20 minutes per week. In other words, only about 1% of contemporary Chinese TV ads eventually enter the viewer’s “horizons.” Today, television advertising has become an important part of people’s entertainment life. In just over 20 years, the daily broadcasting time of Chinese TV advertisements has been comparable to that of developed countries. According to incomplete statistics. Now, CCTV (Channel 1) broadcasts about 5 hours daily on average. Provincial-level TV channels broadcast about 7 hours daily. Large and medium-sized city television stations broadcast advertisements daily for about 9 hours. Among them, the shopping channel even more than 12 hours! However, television advertisements in developed countries can be attractive to watch about 2 and a half weeks