目前,连锁经营正成为我国商业领域中最成功的经营方式,表现出强大的生命力和扩张能力。但是,从总体上看,我国目前的连锁经营还处于发展阶段,在经营规模、规范化程度、信息系统建设等方面与国际水平和我国市场容量相比都有很大差距,尤其是入世后,我国必然会更大程度地开放零售业市场,国内零售业将面临管理先进、资金雄厚、人才济济的外国零售企业的全方位竞争,我国连锁经营如何发展,是值得研究的课题。 At present, the chain management is becoming the most successful mode of operation in China’s commercial sector, showing strong vitality and ability to expand. However, on the whole, the current chain operation in our country is still in the developmental stage. Compared with the international level and the market capacity of our country, there is a big gap between the scale of operation, standardization and information system construction. Especially after China’s accession to the WTO, It is bound to open the retail market to a greater degree. The domestic retail industry will face the all-round competition of foreign retail enterprises with advanced management, abundant capital and abundant talents, and how to develop the chain operation in our country is a topic worthy of study.