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时下通过睡眠达到治病、防病目的已成为健康生活的一个前卫概念,在日本、西欧很流行。如果能开发这种价格低廉、效果理想、安全可靠的实用产品,市场潜力是不可估量的。何不从日常的睡眠产品的角度开发、推广普及呢?苏林泉在上海、北京科研部门的帮助支持下,采用优质纯棉织物、稀土永磁材料及远红外短纤维等原料试制成功的宇宝神磁睡眠寝具对中老年人的一些慢性病症如高血压、失眠头痛、关节炎、颈椎病等有极好的临床效果,各项指标甚至优于国家Ⅱ类医械的要求。那怎么才能把产品的特殊功能与睡眠寝具的日常用品身份在市场推广中统一起来呢?为此,苏林泉在市场调查的基础上进行一次大胆的体验营销“免费试用”的策划:
Now through sleep to achieve cure, disease prevention purposes has become a healthy concept of avant-garde life, in Japan, Western Europe is very popular. If you can develop this low-cost, effective, safe and reliable practical products, the market potential is immeasurable. Why not from the perspective of daily sleep products to develop and popularize it? Su Linquan in Shanghai, Beijing, with the help of scientific research departments, the use of high-quality cotton fabrics, rare earth permanent magnet materials and far-infrared short fiber and other raw materials trial success Yu Bao God Magnetic sleep bedding for the elderly in some chronic conditions such as hypertension, insomnia headache, arthritis, cervical spondylosis and other excellent clinical results, the indicators even better than the national Class II medical equipment requirements. So how can we combine the special functions of our products with the daily necessities of our sleep bedding in market promotion? For this reason, Surin Spring conducts a bold experience marketing based on the market research. The planning of “free trial”