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自中国加入WTO世贸组织至今,世界先进经济管理手段不断冲击着中国大陆,市场经济的发展,使中国在世界经济领域有了长足的进步。然而在中国经济不断发展的今天,中国填鸭式的教育方式却没有给中国的经济市场提供有利的资源帮助。本文从目前高职院校《营销策划》课程的教育现状为出发点,简要分析了《营销策划》课程教学中的不足,并对《营销策划》课程特色的构建提出简单的看法。
Since China joined the WTO, the advanced economic management tools of the world have continuously impacted the development of the market economy in mainland China and made China make great strides in the world economy. However, with the continuous development of China’s economy, the spoon-feeding education in China has not provided any favorable resources for the economic market in China. This article starts from the present educational situation of “marketing planning” course in vocational colleges, briefly analyzes the shortcomings in “marketing planning” course teaching, and puts forward simple views on the construction of “marketing planning” course characteristics.