电视不行了、报纸不行了、杂志不行了、户外广告也不行了,传统媒体长日将尽,这大概已经是营销传播界共识。沉舟侧畔千帆过,病树前头万木春。新媒体,一夜春风,乱花迷眼。各种技术平台,直播、微信、微博,层出不穷,你方唱罢,我登场,各领风骚一两年。就拿微信平台来说,2012年8月微信公共号上线,不到两年就超过一千万公号自媒体诞生,2015年10月微信公共号的红利期就已经结束了。时至今天,写微信推文的人,已经超过看微信的人。其实微信 Television die, newspapers die, magazines die, outdoor advertising is no alternative, the long-term traditional media will do, this is probably already the consensus of marketing communications. Shen boat side sail over thousands of trees before the tree sick spring. New media, night of spring, messy eyes. A variety of technology platforms, live, WeChat, microblogging, an endless stream, you sing, I debut, the leading position for a year or two. Take WeChat platform for example, in August 2012 weChat public number on the line, in less than two years, more than 10 million male from the media was born, in October 2015 WeChat public number bonus period has ended. Today, people who write WeChat Tweets have surpassed those who read WeChat. In fact, micro letter