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思慕c上市三个月,销量突破2亿。这个事实就是最好的评估——思慕c的市场导入策略和执行策略都是漂亮的!从品牌传播策略点的提炼、创意和传递过程,这个案子都是可圈可点的。品牌传播策略点清晰我们通常认为品牌传播的策略点来自于3C交叉的地方——消费者(Consumer)需求、竞争(Competition)空缺和公司(Company)优势。思慕c的消费主体人群非常明确——白领女性,这群人也是思慕c所有创意的传播对象。她们需要什么功能的饮料、什么口感的饮料、什么身份感的饮料,等等浅层深层的问题,娃哈哈人都考虑过了。
C attractive three months listed, sales exceeded 200 million. This fact is the best assessment - the c Import strategy and implementation strategy are beautiful! From the brand communication strategy of refining, creativity and delivery process, the case is remarkable. Brand communication strategy is clear We generally think of brand communication strategy point from the intersection of 3C where consumer demand, competition (Competition) vacancy and the company advantage. Consumers c crowd of consumers is very clear - white-collar women, these people are all creative ideas c communication object. Wahaha people have thought about what kind of functional drinks they need, what kind of palatable drinks, what kind of identity drinks, and so on.