珠三角报业市场开发早、竞争程度深,地方报业也最先感受到即将到来的危机与困境。如今,种种已有的开拓市场、刺激广告的招数似乎“不灵”了,报人们辛苦劳作,却再难以得到理想的回报。喻国明曾经论称,媒介产业发展中的误区就在于:“人们往往按照传统的方式在逻辑的简单延长线上使用和配置资源,而走出这一困境的关键正在于我们统合资源、运作模式所依据的‘语法’规则 The Pearl River Delta newspaper market was developed early and the competition was deep. Local newspapers also felt the coming crisis and predicament first. Nowadays, all kinds of measures that have been taken to open up the market and stimulate advertising seem to be ”not working.“ It is hard to get the ideal return from working hard at people. Yu Guoming once argued that the misunderstanding in the development of the media industry lies in: ”People often use and allocate resources on the simple extension of logic in a traditional way. The key to getting out of this predicament lies in our integration of resources and mode of operation Based on the ’grammar’ rules