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雄心勃勃地想从世界杯赛上捞一笔的法国世界杯组委会很早便为自己制定了一个目标——填平本届世界杯赛的预算3.3亿美元。完成这个目标,对于法国世界杯组委会来说,简直是小菜一碟。早在一年之前,他们就已经将这个任务完成得差不多了。他们从赞助商那里大约拿到了1.5亿美元,而本届世界杯格外抢手的门票则使他们得到了1.8亿美元的收人。 仅这两项收入,就已经使法国组委会完成了任务,他们手中的第三个财源——卖指定产品和标志产品则成为了干赚的买卖。
Ambitious to want to draw a World Cup from the French World Cup Organizing Committee set a goal for themselves one very early - to fill the budget of this World Cup 330 million US dollars. To accomplish this goal, for the French World Cup Organizing Committee, is a piece of cake. As early as a year ago, they have completed this task almost the same. They got around $ 150 million from sponsors, while the extraordinarily expensive tickets for this World Cup earned them $ 180 million. Only these two incomes have already completed the task for the French Organizing Committee. The third source of money in their hands, selling the designated products and the logo products, became a dry-earning sale.