公信力是大众媒介最主要的竞争力,是媒介生存、发展、获得经济效益和社会效益的前提,媒介要获得良好的传播效果,它首先要有很高的公信力。信息时代的到来,使大众和社会对媒体的依存度越来越高,作为受众信息的主要来源,媒体承担着重要的传播义务。然而,许多媒体却存在着不同程度的信任危机,媒体公信力成为一个被推上日程的新问题。 Credibility is the most important competitive force of the mass media. It is the prerequisite for the survival, development, economic and social benefits of the media. To obtain a good communication effect, the media must first have a high credibility. With the advent of the information age, the public and the society are becoming more and more dependent on the media. As the main source of audience information, the media undertakes important communication obligations. However, in many media, there are varying degrees of crisis of confidence. The credibility of the media has become a new issue that has been put on the agenda.