如果说传统时代的消费场景是缺乏连接点且分散的人、家电、厨房,那移动互联网时代则在变成集社群、家电、厨房为一体的社交生态圈。在过去很多年里,很难想象小家电产品也会有粉丝。移动互联网时代的到来,以九阳为代表的小家电厂商们,在不断尝试通过互联网增多用户与企业沟通的路径、扩大彼此的接触面。用现在的话来说,是强调“家电与人的自然交互”。 If the consumption scene of the traditional era is a lack of connection points and scattered people, appliances, kitchen, then the mobile Internet era has become a community, home appliances, kitchen as one of the social ecosystem. In the past years, it is hard to imagine fans of small household appliances. The arrival of the mobile Internet era, represented by nine positive small home appliance manufacturers who are constantly trying to increase the user through the Internet to communicate with the business path to expand each other’s contact surface. In current words, it is emphasized that “the natural interaction between home appliances and people”.