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针对竞争环境中制造商和再制造商应如何对再制造品定价的问题,建立基于消费者对新产品和再制造品异质需求的两周期模型,求出了制造商对新产品和再制造品采用单一化和差异化定价策略两种情况下制造商和再制造商的最优回收率和最优产品价格,并进行了比较。最后通过数值算例讨论了参数变化对制造商和再制造商的利润的影响。研究表明在单一化定价条件下,再制造品的价格更高,再制造品的总产量更大,制造商和再制造商的利润更高。这一结果说明即使面临再制造商的竞争,制造商采用单一化定价策略仍然优于采用差异化定价策略。
In order to solve the problem of how manufacturers and remanufacturers should price remanufactured products in a competitive environment, a two - period model based on consumer ’s heterogeneous demand for new products and remanufactured products is established, and the relationship between manufacturer and remanufacture In both cases, the product’s optimal recovery rate and the optimal product price are both compared and analyzed with the simplified and differentiated pricing strategy. Finally, numerical examples are used to discuss the effect of parameter changes on the profits of manufacturers and remanufacturers. Research shows that under single-price pricing, remanufactured products are more expensive, total remanufactured products are larger, and manufacturers and remanufacturers are more profitable. This result shows that even in the face of remanufacturers’ competition, manufacturers adopt single pricing strategy is still better than using differentiated pricing strategy.