对于四川制鞋业来讲,在生产研发、企业管理、市场营销三个环节中,问题最大的仍是市场环节比较薄弱,如内销过度依赖鞋业批发市场的中间商,外销依赖边贸交易或在档口上采用等客上门的“钓鱼式”接单,产品也过度集中在缺少政府双边保护的极其不稳定的俄罗斯市场。 这样的市场结构是导致成都鞋业订单不稳、订单不足,甚至一时没有订单的 For the Sichuan footwear industry, in the three links of production R&D, corporate management and marketing, the problem is still the weakest link in the market. For example, if the domestic sales excessively depend on the middlemen of the footwear wholesale market, the export depends on border trade or At the stalls, the “fishing” orders were used to wait for the customers to come and the products were also excessively concentrated in the extremely unstable Russian market that lacked bilateral protection by the government. Such a market structure led to unstable orders, insufficient orders, and even no orders for Chengdu footwear.