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【案情】2014年,上海市工商局长宁分局检查人员在对网络广告经营企业进行日常检查时发现,上海XX广告有限公司利用网络技术通过第三方合作网站收集网络用户的Cookie(一种电子数据),并通过这些Cookie来收集分析用户的个人信息,筛选出符合客户(广告主)要求的目标消费群体,向消费者主动投放网络广告。在上述过程中,当事人未告知网络用户其收集用户的Cookie等个人信息,未明示收集、使用这些个人信息的目的、方式和范围,亦未公开相关收集、使用规则。
【Case】 In 2014, the inspectors of Ning Branch of Shanghai Administration for Industry and Commerce found that daily inspection of online advertising enterprises showed that Shanghai XX Advertising Co., Ltd. used the network technology to collect the cookie (an electronic data) of the network users through the third-party cooperation website. , And through these cookies to collect and analyze the user’s personal information, filter out the target consumers (advertisers) requirements of the target consumer groups, online advertising initiative to consumers. In the above process, the parties did not inform the network users to collect personal information such as the user’s cookie, did not expressly collect, use the purpose of these personal information, methods and scope, nor did it disclose the relevant collection and use of rules.