把传统文化融入平面广告设计,不仅有助于增强平面广告的文化底蕴,还能形成独特的平面广告设计风格。设计界越来越个性化的今天,具有丰富的文化寓意和装饰性审美语言作用的中国传统图案语言融入现代平面广告设计中,使现代平面广告具有独特的艺术感染力。 The integration of traditional culture into print advertising design not only helps enhance the cultural heritage of print ads, but also forms a unique print advertising design style. Today, with the increasingly personalized design community, the traditional Chinese graphic language with rich cultural implication and decorative aesthetic language has been integrated into the design of modern print ads, making the modern print ads uniquely artistic.