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中国企业只要在寻求市场定位的同时,积极探索其目的,便能冲出重围。问题并不在于制定最好的营销计划,而是要围绕简单的理念,组建团结有效的团队2007年,《光环效应》一书的作者菲力·罗森维(Phil Rosenzweig)警告我们,不要轻信那些将所谓的“成功因素”与企业的财务业绩联系起来的研究。在其抽丝剥茧的分析之下,罗森维指出,大多数刊物都存在致命漏洞——自称可剖析何种因素决定企业成败,但光环效应却无处不在。比如,如果
As long as Chinese enterprises seek the market positioning, they should actively seek out their own goals and get out of the way. The problem is not with the best marketing plan, but with a simple idea of how to set up a solidarity team. In 2007, Phil Rosenzweig, the author of The Halogen Effect, warned us not to believe in Those who associate the so-called “success factor” with the financial performance of an enterprise. In his clumsy analysis, Rosenwe pointed out that most publications have a fatal flaw - claiming to analyze what factors determine the success or failure of enterprises, but the halo effect is everywhere. For example, if