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预设是指“说话人对表达话语含义的语境所作的设想”。语用预设可以在简洁英语新闻标题的同时增加标题的信息量,通过幽默讽刺却不失内涵的标题增强新闻的吸引力和受关注度。语用预设在设计、分析英语新闻标题的语言实现形式、信息传播等方面发挥着重要作用。
The default is the “assumption made by the speaker in the context of expressing the meaning of the discourse”. Pragmatic presuppositions can increase the amount of headline information while simplifying English news headlines and enhance the attractiveness and attention of news with humorous satire but without losing the headline. The pragmatic presupposition plays an important role in the design and analysis of the language realization form and information dissemination of English news headlines.