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在危机高发的社会背景下,高校不可避免地受到影响,也日渐成为危机的频发地。这既干扰了高校正常的工作秩序,也对高校的危机传播工作带来了挑战。由于危机教育的缺失、办学规模的迅速扩张以及现代传播技术的日新月异等原因,致使高校危机传播工作不尽如人意。唯有在危机的不同发展阶段采取针对性的应对策略,才能改变高校危机传播工作不力的现状。
In a crisis-prone society, colleges and universities are inevitably affected, and they are increasingly becoming frequent crises. This not only disrupts the normal working order in colleges and universities, but also poses challenges to the crisis communication work in colleges and universities. Due to the lack of crisis education, the rapid expansion of the scale of running schools and the rapid development of modern communication technologies, the crisis communication in colleges and universities is not satisfactory. Only in the different development stages of the crisis to take targeted response strategies can change the status quo in the ineffective crisis communication of colleges and universities.