随着电子商务的强劲增长,网页设计作为一种崭新的设计方式,融合了新兴学科的交叉背景,是“艺术”与“技术”的结合和统一。本文中的文字图形化即是强调它在“艺术”中的美学效应。通过分析网页中文字的设计与图形的诸多影响要素、具体应用中的方法和技巧,进而全面理解其表现方式与意义。这也是对“美学”在未来交互式网络的设计思潮发展趋势的探讨。 With the rapid growth of e-commerce, web design as a new design approach, a combination of emerging disciplines cross-cutting background, is the “art” and “technology” combination and unity. The text in this article is to emphasize its aesthetic effect in “Art ”. By analyzing many influential elements of the design and graphics of the Chinese characters in the web pages, the methods and techniques in specific applications, and then a comprehensive understanding of the ways and meanings of their performance. This is also a discussion on the development trend of “Aesthetics” in the design trend of interactive network in the future.