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电力行业是我国国民经济发展依赖度最高的行业之一,其营销管理水平的高低与其活动的规范性对国民的生活水平有着重大的影响。目前,就我国各个电力企业在经营管理情况的方面来看,为更高速地提高电力企业的经济效益,开展电力营销稽查工作是非常必要的一项环节。打破老一辈电力企业经营活动的不规范性与老旧模式是市场经济发展的新方向与新要[1]。文章首先对电力企业营销管理的现状进行分析,其次阐明了电力营销稽查的重要性,最后围绕电力企业营销管理水平的提升做出简明的分析和研讨。
The power industry is one of the most dependent industries in China’s national economy. The level of its marketing management and the standardization of its activities have a significant impact on the living standards of the people. At present, in terms of operation and management of all power companies in our country, it is very necessary to carry out the power marketing audit to speed up the economic benefits of power enterprises. The non-normative and old model of breaking the operating activities of the older generation power enterprises is a new direction and a new one for the development of market economy [1]. First of all, the article analyzes the current situation of marketing management in power enterprises, then clarifies the importance of power marketing inspection, and concludes with a concise analysis and discussion focusing on the promotion of marketing management in power enterprises.