论文部分内容阅读
随着经济改革的不断深化,人们已不仅仅满足于物质生活中的吃得饱、穿得暖、有房住,对精神生活提出了更高的要求。这主要是指人们对于文化知识、社会交往、情感交流、艺术欣赏、娱乐活动等方面的需要。反映到购物活动中,突出表现为人们除对商品质量要求精益求精,要求商品的造型、款式美化,价格合理以外,对购物环境的要求也越来越高。商品货位布局已成为理想的购物环境中的一
With the continuous deepening of economic reforms, people are not only satisfied with the fullness of their lives in food and clothing, they wear warm clothes, and they have room and shelter. They have put forward higher requirements for spiritual life. This mainly refers to people’s needs for cultural knowledge, social communication, emotional communication, art appreciation, and entertainment activities. Reflected in shopping activities, the outstanding performance of people in addition to the quality of the product requirements for excellence, requires the product’s modeling, style, beautify, the price is reasonable, the requirements of the shopping environment is also growing. The commodity location layout has become an ideal shopping environment