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《聊斋志异》是一部优秀的古典短篇小说集,现存故事将近500篇,其中关于商业和商人活动的有70余篇。在近二三十年的研究中,有的人分析《聊斋志异》中的形象,也有的人讨论其中的商业观念和商业意识,或者二者兼而得之。这些对于《聊斋志异》的研究具有重大的开创意义。同时,我们也发现,很多人探讨《聊斋志异》商业故事,忽视其产生的社会背景,缺少系统的梳理和认识。想要弥补这种缺陷,本文以山东地域经济与蒲松龄的商业意识出发,厘清蒲松龄的商业意识和经济观。当然,之所以做这些工作,不仅是为了挖掘《聊斋志异》的商业视角,为研究而研究,更多的是,希望能够古为今用,为今天的商业和商人生活提供一面省视自我的镜子。
Strange Stories from a Lover Studio is a collection of excellent classical short stories, with nearly 500 existing stories, of which more than 70 are articles on business and business activities. In the last two or three decades of research, some people analyze the image of “Strange Tales from a Lonely Studio”, while others discuss their business ideas and business sense, or both. These are of great significance to the study of Strange Stories from a Lonely Studio. At the same time, we also found that many people discussed the business story of “Strange Tales of Liaozhai”, neglected the social background they produced and lacked systematically combing and understanding. Want to make up for this kind of defect, this article starts with Shandong’s regional economy and Pu Songling’s commercial awareness, clarifies Pu Songling’s commercial awareness and economic concept. Of course, the reason for doing these tasks is not only to tap the business perspective of “Strange Tales from a Lonely Studio” and to study for research. What is more, it is hoped that it can be used from ancient times to the present and provide a mirror for self-examination of today’s business and business people.