“精准营销”在2011年开始全面绽放,行业内涌现出众多的精准营销机构,精准的概念也从第一阶段的网站组合——媒体选择,根据媒体的受众特点进行组合和选择,到第二阶段的上下文定向——内容优化,根据内容吸引受众的类型进行组合, “Precise marketing ” began to bloom in 2011, the industry emerged a large number of precision marketing agencies, the concept of precision from the first phase of the site portfolio - media selection, based on the media’s demographic mix and choose to The second phase of the contextual orientation - content optimization, based on the type of content to attract the audience to be combined,