在今天这个理论家所谓的“图像时代”(toward the image),在新技术特别是新媒介技术等的推动下,文化表征发生了大的转向,文字(word)的主导地位被图像(image)取代,图像表征由此成为当代图像转向(pictorial turn)文化语境中主导性的表征方式和呈现形态,成为经验现实新的和最为重要的表述通道。但图像表征在运作机制、运作效果方面与此前相比发生了较大变化。 In the so-called “the image” of today’s theorists, under the impetus of new technologies, especially new media technologies, there has been a great turn in cultural representations. The dominant position of the word is represented by images image representation has become the dominant representation and representation in the contemporary pictorial turn of the cultural context and has become the new and most important channel of expression of empirical reality. However, the image characterization has changed a lot compared with the previous one in its operation mechanism and operation effect.