电子商务、运营商等多重作用让传统手机分销商深陷困境,行业老大天音通信正在求变,在互联网上寻求新的生意。在传统手机渠道分销商天音通信公司里,陈彤是个异类。他讨厌僵化的机制,对下属的管理宽松自由,酷爱研究行业内外的新技术。在天音通信的7年里,陈彤换了7个岗位,被认为是天音适应力最强的“生物”。正因为这种超强的适应力,2013年初,陈彤被天音通信CEO严四清钦点,负责拓展天音的一门新生意——把天音通信的业务搬到网上去。不过,当时包括严四清和陈彤在内,没人知道怎样去 E-commerce, operators and other multiple roles for traditional mobile phone distributors in trouble, the industry leader Tianyin communications is changing, in the Internet to seek new business. In the traditional phone channel distributor Tianyin communications company, Chen Tong is a heterogeneous. He hated the rigid mechanism, relaxed management of subordinates free, love to study new technologies inside and outside the industry. In the seven-day communication in the sky, Chen Tong for 7 positions, is considered to be the most adaptable Tianyin “creature ”. Because of this super-adaptability, in the beginning of 2013, Chen Tong was summoned by Yan Siqing, the chief executive officer of TianYin Communication, to expand the new business of TianYin - to move the business of TianYin Communication to the internet. However, at that time, including Yan Siqing and Chen Tong, no one knew how to go