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对非物质文化遗产传承从保护走向开发,从复古走向复兴,从研究走向市场,这是时代赋予我们的使命,本文借鉴“FREITAG”品牌的成功经验,为探求一条适合非物质文化遗产回归生活的道路所做的设想。尽管外形可能会有所不同,其内在始终保持着基因谱系的连续性。适应时代创新性提升,使传统非物质遗产这棵根植于农耕社会土壤的“老树”在现代文明的环境中发出“新芽”。
Inheritance of the intangible cultural heritage from protection to development, from the retro to the revival, from research to the market, which is the mission entrusted by the times. This article draws on the successful experience of the brand “FREITAG”, in order to find a suitable regression for the intangible cultural heritage The way of life Although the appearance may be different, its inherent genetic genealogy has always maintained the continuity. To adapt to the innovative development of the times, the “old tree” rooted in the soil of agrarian society, which is a traditional immaterial heritage, is given “new buds” in the environment of modern civilization.