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随着市场经济体系在我国社会主义建设中的深化,企业间的竞争也不断被激化,供电企业尽管处于竞争相对平缓的行业,但也不得不做出相应的转变。例如,供电企业的营销服务就是在此种条件下开展的。然而,供电企业身处市场化发展和社会转型期之中,未来也并非一马平川,在危机挑战和机遇共存的市场化竞争中,电力企业必须优化自身在供电营销中的服务状态。本文希望可以通过对风险种类的分析,强化供电企业在开展营销服务中的风险防范意识和管理控制措施,为企业的发展提供坚实的保障。
With the deepening of the market economy in the socialist construction in our country, the competition among enterprises has been constantly intensified. Although the power supply enterprises are in a relatively competitive industry, they have to make corresponding changes. For example, the marketing services of power supply enterprises are under such conditions. However, the power supply enterprises are in the market-oriented development and social transition, the future is not a single step. In the market competition of crisis challenges and opportunities, power companies must optimize their service status in power marketing. This article hopes that through the analysis of the types of risk, strengthen the risk prevention awareness and management control measures of power supply enterprises in marketing services, and provide a solid guarantee for the development of enterprises.