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The national image is a relatively stable overall and comprehensive evaluation of a country by the public in various countries and regions in the world,among which the national cultural image is an important business card to show the image of a country.In the new era,we should pay more attention to the shaping of national cultural image.A good national cultural image is an important bridge between a country and other countries in the world.It is also the key to communication between the people of all countries in the world.It is also a sharp weapon for a country to stand on the world stage for a long time.National cultural image is the main component of national soft power, and shaping national cultural image has unparalleled power to enhance national strength.