北京知识产权法院一审判决以“微信”商标违反《商标法》第十条第(八)项规定为由,维持国家工商总局商标评审委员会(下称商评委)所作出的被异议商标不予核准注册的裁定,~([1])引起学界的广泛讨论。支持者认为,让腾讯保有“微信”商标,并以发挥《商标法》“激励创造商誉”的功能,这在任何情况下都应成为《商标 Beijing Intellectual Property Court of First Instance ruled that the trademark “微 信” violated Article 10 (8) of the “Trademark Law” on the grounds that the Trademark Review and Adjudication Board (SAIC) of the State Administration for Industry and Commerce held the opposition trademark The decision to approve the registration, ~ ([1]) aroused widespread discussion in academia. Proponents argue that giving Tencent a trademark of “WeChat” and playing the role of “trademark law” or “incentive to create goodwill” should in any case be a "trademark