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阳江刀剪产业具有悠久的历史,已在国内形成了一定的品牌效应。但在与国际刀剪品牌的竞争中明显还处于弱势。改变这种局面的根本途径就是创建“阳江刀剪”区域国际品牌。本文分析了创建“阳江刀剪”区域国际品牌的必要性和存在的问题,并从发挥政府主导作用,发挥行业协会的管理功能,做好集体商标设计与注册,加强教育和培训以及加强领导和机构建设五个方面提出了相应的对策。
Yangjiang Daojian industry has a long history, has formed a certain brand in China. But in the competition with the international scissors brand is obviously still at a disadvantage. The fundamental way to change this situation is to create “Yangjiang Daojian” regional international brands. This paper analyzes the necessity and existing problems of creating international brand in “Yangjiang Daojian” region and analyzes the necessity and existing problems of international brand in “Yangjiang Daojian” region. From the perspective of giving play to the leading role of government, giving play to the management functions of trade associations, designing and registering collective marks, strengthening education and training, Leadership and institution building five aspects put forward the corresponding countermeasures.