论文部分内容阅读
读了上一篇文章的购物小贴士，想必你已有扎实的理论基础，此时你是不是已经对于如何精明地购物成竹在胸了呢？先别急，没那么简单。有了理论，接下来就要踩点了！什么时候折扣最低，什么地方东西最便宜，这些你都清楚吗？快来看看在感恩节后的“黑色星期五”，美国人都去哪里淘那些物美价廉的东西吧！
George (Host): And retailers are holding their breath this weekend hoping the experts are right when they predict a 1)banner holiday shopping season. They’re also taking action; extending Black Friday by opening some stores Thanksgiving night. For all of us buying this year, it might pay to be patient. Good evening, Lindsay.
Lindsay (Reporter): Good evening, George. More than a 150 million people plan on shopping this Black Friday weekend. They’ll be hitting stores like this Best Buy which opens up Friday at midnight. But experts say, before you go, it pays to have a strategy. Wendy Laurens has food, sleeping bags and a tent. All the essentials for a seasoned bargain hunter.
Wendy Laurens: We decided to come early this year, so we can be sure to be the first one get in the door.
乔治（主持人）：对这个周末的到来，零售商们正屏息以待，他们期盼着专家们对这个节日购物季将特别火爆的预测会成真。他们也为此展开了行动：一些分店会在感恩节晚上营业，以延长“黑色星期五”的营业时间。而对于今年决定大购一笔的我们，耐心等候不失为上策。晚上好，林赛。
林赛（记者）：晚上好，乔治。超过1500万人计划在这个“黑色星期五”的周末购物。他们会来到像这间在周五凌晨开张的百思买一样的商铺，但专家称，在你去之前，最好制定一个策略。温迪·劳伦斯准备了食物、睡袋，还有一顶帐篷——一个搜罗便宜货的老手应该具备的所有装备。
温迪·劳伦斯：今年，我们决定早点来，这样就可以确保我们能第一个进去。
Lindsay: Millions will soon be joining her, hitting the stores early this year on Thanksgiving. Toys ‘R’Us opens at 9 p.m., Wal-Mart at 10 p.m. and then there’s Macy’s, Kohl’s, Best Buy, and Target—all opening at midnight. So, time for a little strategy. And the biggest advice: sometimes it’s best to hold off. For example, don’t buy toys; they’ll likely have greater discounts later with better buys the first two weeks of December. Hold off on top brand TVs. Black Friday is an excellent time to get a cheap TV but the best deals on brand names come later. And if you’re buying a 2)big-ticket item on sale, don’t buy all the little things that go with it like batteries which often are not on sale at the checkout counter. In fact, you may not even need to go into a store at all.
Dan De Grandpre (CEO of dealnews.com): That’s really the No.1 strategy is to do some of that shopping online before you even wanna go to a store because so many of these stores that have Black Friday 3)doorbusters, will actually have those doorbusters available at the website.
Lindsay: Of course there are things you’ll wanna take advantage of like video games and DVD and Bluray movies which will be deeply discounted through Sunday. And if you are hitting the stores this weekend bring along your smartphone. Apps like RedLaser by eBay allow you to snap a picture of the 4)UPC code on the item. And then it tells you which other stores sell the item for less. If you’re wondering what might possess people to camp outside of a store, well, feast your eyes on this: 42 inch Sharp flat screen TV. It’ll be selling for $200 on Black Friday. It would normally be two or three times that. George. George: That is a big saving. OK, Lindsey, thanks very much.
林赛：几百万人很快也会加入她的行列，在今年感恩节早早地去逛那些商铺。玩具反斗城晚上9点开门，沃尔玛晚上10点开，接着还有梅西百货公司、科尔士百货公司、百思买以及塔吉特——全部都在凌晨开门。所以，就需要有点策略了。一条最重要的建议：有时候要耐住性子。举个例子，别买玩具。因为玩具在12月的头两周里可能会有更低的折扣，那时买会更划算。一些顶尖品牌的电视也需手下留情。“黑色星期五”的确是个购得便宜电视的好时机，但是买品牌电视最划算的时候还要过一段时间。如果你打算买打折的昂贵物品，别买附带的那些小东西，比如摆在结账台的电池通常根本没有减价。实际上，你也许完全没必要走进一家商店。
丹·迪·格兰普雷（交易新闻网执行总裁）：第一条策略就是在你打算去商店购物前，在网上购买一些东西。因为很多搞“黑色星期五”减价大促销的商家，也会在他们的网站上搞同样的促销。
林赛：当然，还有一些东西你绝对会想要趁机捡个便宜，比如电子游戏、DVD以及蓝光影碟，这些东西一直到周日都会有很低的折扣。如果你这周末准备逛这些商铺的话，别忘了带上你的智能手机。你可以用像是“条码扫描”这种应用软件拍一张商品的条形码的照片，然后这个软件就会告诉你这些商品在哪些商店卖得更便宜。如果你还在疑惑究竟是什么吸引了这么多人在商店门口搭起了帐篷，那么这样东西就会让你一饱眼福：42寸的夏普平面液晶电视，在"黑色星期五"，这台电视的售价仅为200美元。正常情况下，它的价格应该是这个的两三倍，乔治。
乔治：那可真是省了一大笔。好的，林赛，非常感谢你。
黑色星期五（Black Friday）
美国的圣诞节大采购一般是从感恩节之后开始的。感恩节是每个11月的最后一个星期四。因此它的第二天，也就是11月的最后一个星期五也就是美国人大采购的第一天。在这一天，美国的商场都会推出大量的打折和优惠活动，以在年底进行最后一次大规模的促销。因为美国的商场一般以红笔记录亏损，以黑笔记录盈利，而在感恩节后的这个星期五，人们疯狂的抢购使得商场利润大增，因此被商家们称作“黑色星期五”。商家期望通过以这一天开始的圣诞大采购为这一年获得最多的盈利。
George (Host): And retailers are holding their breath this weekend hoping the experts are right when they predict a 1)banner holiday shopping season. They’re also taking action; extending Black Friday by opening some stores Thanksgiving night. For all of us buying this year, it might pay to be patient. Good evening, Lindsay.
Lindsay (Reporter): Good evening, George. More than a 150 million people plan on shopping this Black Friday weekend. They’ll be hitting stores like this Best Buy which opens up Friday at midnight. But experts say, before you go, it pays to have a strategy. Wendy Laurens has food, sleeping bags and a tent. All the essentials for a seasoned bargain hunter.
Wendy Laurens: We decided to come early this year, so we can be sure to be the first one get in the door.
乔治（主持人）：对这个周末的到来，零售商们正屏息以待，他们期盼着专家们对这个节日购物季将特别火爆的预测会成真。他们也为此展开了行动：一些分店会在感恩节晚上营业，以延长“黑色星期五”的营业时间。而对于今年决定大购一笔的我们，耐心等候不失为上策。晚上好，林赛。
林赛（记者）：晚上好，乔治。超过1500万人计划在这个“黑色星期五”的周末购物。他们会来到像这间在周五凌晨开张的百思买一样的商铺，但专家称，在你去之前，最好制定一个策略。温迪·劳伦斯准备了食物、睡袋，还有一顶帐篷——一个搜罗便宜货的老手应该具备的所有装备。
温迪·劳伦斯：今年，我们决定早点来，这样就可以确保我们能第一个进去。
Lindsay: Millions will soon be joining her, hitting the stores early this year on Thanksgiving. Toys ‘R’Us opens at 9 p.m., Wal-Mart at 10 p.m. and then there’s Macy’s, Kohl’s, Best Buy, and Target—all opening at midnight. So, time for a little strategy. And the biggest advice: sometimes it’s best to hold off. For example, don’t buy toys; they’ll likely have greater discounts later with better buys the first two weeks of December. Hold off on top brand TVs. Black Friday is an excellent time to get a cheap TV but the best deals on brand names come later. And if you’re buying a 2)big-ticket item on sale, don’t buy all the little things that go with it like batteries which often are not on sale at the checkout counter. In fact, you may not even need to go into a store at all.
Dan De Grandpre (CEO of dealnews.com): That’s really the No.1 strategy is to do some of that shopping online before you even wanna go to a store because so many of these stores that have Black Friday 3)doorbusters, will actually have those doorbusters available at the website.
Lindsay: Of course there are things you’ll wanna take advantage of like video games and DVD and Bluray movies which will be deeply discounted through Sunday. And if you are hitting the stores this weekend bring along your smartphone. Apps like RedLaser by eBay allow you to snap a picture of the 4)UPC code on the item. And then it tells you which other stores sell the item for less. If you’re wondering what might possess people to camp outside of a store, well, feast your eyes on this: 42 inch Sharp flat screen TV. It’ll be selling for $200 on Black Friday. It would normally be two or three times that. George. George: That is a big saving. OK, Lindsey, thanks very much.
林赛：几百万人很快也会加入她的行列，在今年感恩节早早地去逛那些商铺。玩具反斗城晚上9点开门，沃尔玛晚上10点开，接着还有梅西百货公司、科尔士百货公司、百思买以及塔吉特——全部都在凌晨开门。所以，就需要有点策略了。一条最重要的建议：有时候要耐住性子。举个例子，别买玩具。因为玩具在12月的头两周里可能会有更低的折扣，那时买会更划算。一些顶尖品牌的电视也需手下留情。“黑色星期五”的确是个购得便宜电视的好时机，但是买品牌电视最划算的时候还要过一段时间。如果你打算买打折的昂贵物品，别买附带的那些小东西，比如摆在结账台的电池通常根本没有减价。实际上，你也许完全没必要走进一家商店。
丹·迪·格兰普雷（交易新闻网执行总裁）：第一条策略就是在你打算去商店购物前，在网上购买一些东西。因为很多搞“黑色星期五”减价大促销的商家，也会在他们的网站上搞同样的促销。
林赛：当然，还有一些东西你绝对会想要趁机捡个便宜，比如电子游戏、DVD以及蓝光影碟，这些东西一直到周日都会有很低的折扣。如果你这周末准备逛这些商铺的话，别忘了带上你的智能手机。你可以用像是“条码扫描”这种应用软件拍一张商品的条形码的照片，然后这个软件就会告诉你这些商品在哪些商店卖得更便宜。如果你还在疑惑究竟是什么吸引了这么多人在商店门口搭起了帐篷，那么这样东西就会让你一饱眼福：42寸的夏普平面液晶电视，在"黑色星期五"，这台电视的售价仅为200美元。正常情况下，它的价格应该是这个的两三倍，乔治。
乔治：那可真是省了一大笔。好的，林赛，非常感谢你。
黑色星期五（Black Friday）
美国的圣诞节大采购一般是从感恩节之后开始的。感恩节是每个11月的最后一个星期四。因此它的第二天，也就是11月的最后一个星期五也就是美国人大采购的第一天。在这一天，美国的商场都会推出大量的打折和优惠活动，以在年底进行最后一次大规模的促销。因为美国的商场一般以红笔记录亏损，以黑笔记录盈利，而在感恩节后的这个星期五，人们疯狂的抢购使得商场利润大增，因此被商家们称作“黑色星期五”。商家期望通过以这一天开始的圣诞大采购为这一年获得最多的盈利。