二十一世纪的旅游以文化旅游为主导模式。在旅游开发中可以利用我国地域辽阔,民族众多,历史悠久,民俗文化丰富多彩的优势,使旅游者(旅游客体)认识、欣赏民俗文化,在旅游活动中获得更多的知识和心理体验,达到旅游、娱乐、休闲,提高旅游文化品位及增强旅游客体、旅游媒体的文化吸引力之目的,也可使民俗文化在旅游发展中焕发出文化的光彩,为地方经济发展服务。 Twenty-first Century tourism to cultural tourism as the dominant mode. In tourism development, we can make use of the advantages of vast territory, numerous ethnic groups, long history and rich and colorful folk customs in our country so as to enable tourists (tourists) to understand and appreciate folk culture and gain more knowledge and psychological experience in tourism activities. The purpose of tourism, recreation and leisure, improvement of tourism and cultural taste, enhancement of tourist objects and cultural attraction of tourism media can also make folk culture radiate a cultural luster in tourism development and serve for local economic development.