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随着我国经济的不断发展,文化创意产业越来越被各个领域所认可。文化是民族的根本,创意是发展的动力,提升艺术设计的创新能力是促使创意产业发展的关键所在。将文化创意产业与艺术设计有效融合,能够满足消费者对艺术审美的需求,同时提高文化创意企业的市场竞争力、增加企业效益。可以说,文化创意产业和当代艺术设计相辅相成。文章针对现阶段文化创意产业发展的背景,分析了当代艺术设计的发展情况,并提出运用艺术设计手段提升文化创意产业竞争力的策略。
With the constant development of our economy, more and more cultural and creative industries are recognized in all fields. Culture is the foundation of a nation. Creativity is the driving force for development. Improving the creative ability of art and design is the key to promoting the development of the creative industry. The cultural and creative industries and the effective integration of art and design, to meet the consumer aesthetic aesthetic needs, while improving cultural and creative enterprises market competitiveness, increase business efficiency. It can be said that cultural and creative industries and contemporary art complement each other. In the light of the background of the development of cultural and creative industries at the present stage, the article analyzes the development of contemporary art design and proposes strategies for using art and design methods to enhance the competitiveness of cultural and creative industries.