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可口可乐总裁曾经说,“可口可乐是1%的水和99%的广告”。1999年,可口可乐充分利用奥运会TOP赞助商权益,在悉尼奥运会主播台澳
Coca-Cola president once said, “Coca-Cola is 1% water and 99% advertising.” In 1999, Coca-Cola took full advantage of the TOP Olympic sponsor rights and interests in the Sydney Olympic Games anchor Taiwan and Macao