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随着我国电力体制改革的不断深入,为适应现代化企业的发展要求,电力市场营销已经越来越成为供电企业的一项重要任务,电力营销工作的好坏直接关系到供电公司的经济效益和未来的市场竞争力。文章以市场细分理论为切入点,介绍了电力市场细分的相关理论,从信用度等级和市场份额两方面对细分的电力市场营销策略进行研究,旨在促进供电公司不断优化其营销策略,形成适应市场经济发展的现代营销体系。
With the continuous deepening of China’s power system reform, to meet the requirements of the development of modern enterprises, power marketing has become an increasingly important task for power supply enterprises. The work of power marketing is directly related to the economic benefits and future of power supply companies Market competitiveness. Based on the theory of market segmentation, the article introduces the related theory of electricity market segmentation, and studies the marketing strategy of electricity market in terms of credit rating and market share so as to promote the power company to optimize its marketing strategy, The formation of a modern marketing system to adapt to the development of market economy.