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本文从绿色营销产生的背景出发,论述了绿色营销与传统营销的区别,实施绿色营销是我国企业发展的必然,现代企业应该树立绿色营销理念,才能提高中国企业的国际地位。
This paper starts with the background of green marketing and discusses the difference between green marketing and traditional marketing. Implementing green marketing is the inevitable development of Chinese enterprises. Modern enterprises should establish a green marketing concept in order to improve the international status of Chinese enterprises.