《中华文明之美》是湖南卫视推出的第一档在寓教于乐中以弘扬中华传统文化为核心的节目,自7月24日首播以来,收到了良好的社会评价,但是收视率和火爆程度却远不如湖南卫视的其他节目。虽以中华传统文化为内容,但在众多视频播放平台中,该剧却被划分为“综艺”节目。本文将从编码解码的视角,以该节目为例,探究当前背景下文化节目的娱乐化。 “Beauty of Chinese Civilization” is the first program launched by Hunan Satellite TV, which is based on the promotion of traditional Chinese culture. It received a good social appraisal since its premiere on July 24, but its popularity and popularity But far less than other programs of Hunan Satellite TV. Although the Chinese traditional culture as the content, but in many video playback platform, the play is divided into “Variety ” program. This article will explore the entertainment of cultural programs in the current context from the perspective of codec and the program as an example.