近些年来,生活服务类栏目因其低成本、实用性和直接的创收功用较普遍地受到了县级电视台的青睐。在全省各县级电视台的屏幕上,生活服务类栏目类别越来越细分、数量也越来越多。但是在这表面的繁荣之下,生活类栏目却面临着许多的生存困境,亟需破解之策。本文以义乌电视台所开办的生活服务类栏目为例,试作探讨。 In recent years, the section on lifestyle services has been favored by county-level television stations for its low cost, practicality and direct revenue-generating functions. On the screen of all county-level television stations across the province, the categories of life service categories are increasingly subdivided into more and more categories. However, under this superficial prosperity, the living sections face many difficulties in their survival and are in urgent need of solutions. This article takes the life service class section run by Yiwu TV Station as an example and tries to discuss it.