受众研究是传播学研究的基本领域之一。我国真正意义上的受众研究是从20世纪80年代才开始的。20世纪70年代末,传播学引入我国,作为传播学重要内容之一的受众研究也开始在我国兴起,从此在改革开放的巨大变革环境中成长,至今已经近30年,获得的研究成果也 Audience research is one of the basic areas of communication research. The research on the true audience in our country started from the 1980s. At the end of the 1970s, the research of audiences, which was introduced into our country as one of the important contents of communication studies, began to rise in our country and grew up in the huge reforming and reforming environment for nearly 30 years. The research results