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随着社会经济的发展,人们生活水平的提高,人们对于精神物质的追求也越来越高,旅游业开始盛行,人们在节假日最喜欢去的地方就是旅游。而对旅游业来说他们最为重要的特征就是旅游季节性,每个旅游区所在的地理位置的不同,就使得旅游地有盛季也有淡季,这对于旅游业来说非常有影响的。为了补救旅游业,反季旅游成为了旅游业的大救星,开始被许多旅游地开始关注。但是要深刻理解反季旅游的含义和特征是旅游业去认真研究的话题,本论文就反季旅游与旅游季节性平衡:研究述评与启示。
With the development of society and economy, the improvement of people’s living standards, people’s pursuit of spiritual material is also getting higher and higher, tourism began to prevail, people are most like to go on holidays, travel. And their most important feature to the tourism industry is the seasonal tourism. The difference of geographical location of each tourist area makes the tourism season have both the peak season and the off season, which is very influential to the tourism industry. In order to remedy tourism, anti-season tourism has become a lifesaver in the tourism industry, began to be the focus of many tourist attractions. However, it is necessary to profoundly understand the meaning and characteristics of anti - seasonal tourism that tourism should be seriously studied. This paper discusses the seasonality of anti - seasonal tourism and tourism: review and enlightenment.